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August 2014

Found 1 blog entry for August 2014.

Real estate agents have used the old $9.99 marketing gimmick forever. Newspapers, magazine ads and flyers theoretically enticed more buyers by listing a $500,000 house at $499,999 or some other similarly insignificant lesser price.

That same home, listed online, is actually losing buyer traffic because of its pricing gimmick. The reason is simple, and it should be an obvious reason to never use the "99″ pricing model again.

Online buyers search in zeros. Buyer A searches for homes from $400,000 to $500,000. Buyer B searches for homes from $500,000 to $600,000. That's the way MLSs, portals and agents' websites have set up the pricing parameters. With a listing priced at $500,000, both Buyer A and Buyer B will see the home. Priced at $499,999, Buyer B

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